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How to Choose the Right J-Beauty Cleanser with ALBION
As we plan our summer adventures, we also step up our sun protection routines. And more SPF means cleansing matters even more. Properly removing sunscreen, makeup, and the day’s debris is essential for healthy, radiant skin. In Japan, cleansing is treated as a true ritual. J-Beauty introduced us to the practice of double cleanse—using an oil-based cleanser first, followed by a lighter, water-based cleanser. Japanese take their time massaging cleansers into the skin for up to four minutes, allowing the ingredients to work their magic. With a growing number of cleansers available from ALBION, and now Anna Sui and Paul & Joe, it’s easy to wonder which cleanser is right for you? Let’s find out. Why Cleansing Is the First Step to Beautiful Skin Cleansing done properly lays the foundation for your entire skincare routine. Throughout the day, our skin is exposed to a buildup of impurities: sweat, sebum (oil), pollution, makeup, and sunscreen. Even if we can’t see them, these layers can clog pores and prevent our serums and moisturizers from working their best. Cleansing in the evening is essential. It clears away buildup and allows skin to reset and recover overnight. If not removed properly, debris and dead skin cells can lead to visible dullness, clogged pores, tiny white bumps (milia), or even breakouts. If your skin is sensitive, aging, or acne-prone, finding the right cleanser is even more important. You want one that purifies deeply without drying or irritating your skin. What Is a Cleanser, and How Does It Work? A cleanser is a skincare product designed to remove impurities from the skin’s surface. There are several types of cleansers, each formulated for specific skin types and concerns: Cleansing oils and balms break down oil-based impurities and are ideal for makeup and sunscreen removal. Cleansing milks are creamy, often more hydrating, and suitable for dry or sensitive skin. Foaming cleansers are popular for combination or oily skin and help remove excess sebum and surface dirt. Gel or cream cleansers offer a balanced cleanse and work well for those seeking mild exfoliation or added hydration. Micellar water is great for a quick refresh or gentle morning cleansing. When choosing a cleanser, consider: Your skin type (dry, oily, combination, sensitive, etc.) Your makeup/SPF usage (light, heavy, regular, occasional, etc.) Whether a one-step cleanse or a double-cleansing ritual work best for your skin Your skin goals (clarity, hydration, comfort, support, glow) How to Choose a J-Beauty Cleanser At ALBION, we believe cleansing should be a gentle ritual that leaves skin clean, hydrated, and refreshed, not stripped. It should support your skin’s barrier while lifting away the day’s buildup. Our cleansers are made in Japan with high-quality ingredients and a focus on texture, sensorial pleasure, and skin compatibility. Below are four of our most loved cleansers—each designed for a different skin type and skincare need. Still unsure? Try our online skincare quiz, or connect with an ALBION beauty advisor for personalized guidance. For Stubborn Makeup: Try Anna Sui Clearing Oil Removes makeup, dirt, and sebum buildup Helps clarify and decongest pores Leaves skin feeling clean, not tight Suitable for blemish-prone and oily skin Designed for all skin types and specifically makeup wearers, this lightweight oil-based cleanser melts away waterproof makeup, mineral SPF, and excess sebum fast. Powered by tea plant seed oil (Camellia Sinensis), it clarifies without stripping, rinses clean with water, and leaves skin feeling soft and balanced. Perfect as your first cleanse or used solo on lighter days. For Gentle, Everyday Cleansing: Try Paul & Joe Cleansing Gel N Refreshes and softens Gently removes dirt and light makeup Non-stripping, easy-rinse formula Ideal for those new to cleansing or seeking simplicity Designed for first-time skincare users and skincare minimalists, Paul & Joe’s Cleansing Gel N is perfect for a gentle, low-maintenance skincare routine. This refreshing cleansing gel glides onto the skin, sweeping away daily grime and light makeup without disturbing the skin’s moisture balance. Infused with vitamin and antioxidant-rich olive oil from ancient Mediterranean trees, this cleanser hydrates and purifies, leaving your skin feeling refreshed and comfortable. Use alone or as your second cleanse—a daily go-to for clean, comfortable skin. For a Hydrating Yet Deep Clean: Try INFINESSE Deep Suction Cleansing Milk Gently removes makeup and impurities Leaves skin feeling bouncy, supple, and smooth Supports firmness and tone with botanical extracts Hydrates while cleansing—no tightness afterward This silky milk offers the perfect balance of comfort and performance. Designed for skin showing early signs of aging, this milk cleanser removes makeup, sunscreen, and impurities while supporting skin’s bounce, clarity, and firmness. Formulated with proprietary peptides—OSK9 and Acetyl tetrapeptide-2—it offers targeted care, while a blend of botanical extracts—Ashitaba for revitalization, Kiwi for visible firmness, and Japanese Hawthorn for tone—work together to nourish as you cleanse. Use alone or as your first cleanse to prep the skin for ALBION Balancing Milk or ALBION essences. For a Luxury Clean: Try EXCIA EMBEAGE Cleansing Cream Rich, creamy texture comforts and hydrates skin Gently lifts away makeup and impurities Leaves skin feeling plump, nourished, and soft Offers a sensorial, spa-like cleansing ritual Designed for mature, dry, or dehydrated skin, this indulgent cleanser melts away the day with a velvety cream texture that comforts and hydrates. Infused with gold leaf for radiance and alkaline hot spring water for hydration, rare botanicals from Madagascar, and ergothioneine, a powerful antioxidant, it’s more than a cleanser—it’s a ritual and a moment of self-care. Great for an evening ritual, this cream cleanser nourishes the skin while setting the tone for the rest of your skincare routine. Memorial Day Promotion From May 21 to May 28, 2025, spend $50 or more and receive a complimentary Outdoor Skincare Set, featuring: 🌿 6x SKIN CONDITIONER ESSENTIAL N (3 ml) – Refresh and condition post-sun skin with our best-selling essence 🌿 6x ECLAFUTUR T (6 ml) – Nourish and protect your skin against environmental stress with our silky serum featuring Yumesaika peony Treat yourself, or someone you love, to a fresh skincare ritual.
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"The Magic of Fermentation Inside and Out”: A Conversation With Omiso’s Ai Fujimoto
Ai Fujimoto is the founder and owner of Omiso, a Los Angeles–based artisanal miso company bringing traditional Japanese fermentation techniques to a modern audience. Born and raised in Japan, Ai relocated to LA in 2011 and began experimenting with miso and soy sauce production in her apartment. Inspired by Japan’s oldest miso breweries and committed to using organic rice koji and premium soybeans, she laid the foundation for what would become Omiso. Omiso produces small-batch miso fermented for periods ranging from three months to over two years, capturing the unique flavors of various Japanese regions. The company's offerings include traditional miso pastes, innovative instant miso soup balls, and vegan, gluten-free miso cookies—a blend of time-honored craftsmanship and contemporary tastes. We recently welcomed Omiso to our ALBION Garden store in Venice and had the pleasure of sitting down with Ai to talk about her journey, fermentation, and of course, miso. Tell us about Omiso. What inspired you to create it? Omiso is a small-batch miso brewery in Los Angeles. We make artisanal miso paste, condiments, and soup balls to help people enjoy miso in everyday life. The idea started when I was working as a translator in Torrance and noticed the rise of craft beer breweries. I loved the atmosphere and thought, “I want to brew something too”—but something rooted in my Japanese heritage. That led me to discover the world of fermentation and start experimenting with miso at home. Things picked up in 2018 when we joined the Hollywood Farmers Market and were featured in the LA Times. When COVID hit, we lost our main sales channel overnight and quickly pivoted to curbside pickup and local retail. Today, we're back at farmers markets and in about 10 stores across LA, working to grow even further. How is Omiso different from other miso brands? Our artisanal miso is handmade and naturally fermented, just like how grandmothers in Japan used to make it at home. We don’t rush the process. Our miso soup balls are hand-rolled and beautifully decorated with toppings—convenient and gift-worthy. We also make unique miso condiments that bring Japanese flavor easily to everyday cooking. Why is miso so special to you? Miso has deep roots in Japanese culture and is known for its health benefits. There’s a saying, “Miso kills doctors,” which is like saying “An apple a day keeps the doctor away.” What makes it special is koji, a fungus used for miso fermentation that supports gut health. I grew up eating miso every day and now feel called to share its tradition and benefits here in the U.S. What’s the secret to high-quality miso? It’s all about the quality of the ingredients, their ratio, and the fermentation process. We use organic soybeans, premium rice koji, and sea salt. The balance of those ingredients depends on the local climate—fermentation is very sensitive to its environment. That’s why I adjust the recipe to suit Los Angeles, just like different regions in Japan have their own miso styles. And above all, love and passion for fermentation are the most important ingredients. Fermented foods are part of daily life in Japan. Is this one of J-Beauty’s secrets? Yes! I believe fermented foods like miso are one of Japan’s beauty secrets. They support gut health, which in turn has a positive impact on skin and overall well-being. I also hear there’s growing research linking gut health not only to skin condition but also to mental health. When your gut is happy, you tend to feel better physically and emotionally. That balance is a big part of Japanese beauty—from the inside out. ALBION uses white koji in Flora Drip essence. Tell us more about koji’s role in miso. Koji is essential to the miso fermentation process. It breaks down proteins in soybeans and transforms them into amino acids, which create the rich umami flavor miso is known for. It also helps support digestion and improve nutrient absorption. That’s why Albion’s Flora Drip is such an interesting product to me—as a Japanese fermentation specialist, I love seeing koji used not only in food but also in skincare. It shows how versatile and powerful this ingredient really is. Can you share your personal skincare routine? My skincare routine is actually very simple—just washing my face and moisturizing every day. I’ve been using ALBION’s INFINESSE collection for many years. After washing my face, I apply the balancing milk first and then the lotion. That’s Albion’s unique skincare ritual, and I love how it feels. It’s become a comforting ritual. I also believe skincare starts from within. I eat miso every single day, which means I’m consistently getting the probiotics from koji fermentation into my gut. It’s not something that works with just the occasional miso soup—you really have to nourish your body consistently to see the difference, even in your skin. You called it “the magic of fermentation inside and out.” Any final thoughts to share? Omiso is a miso-making company, but our mission goes beyond just selling products. We want to help make the American food scene healthier through Japanese fermentation. I truly believe koji fermentation is something special, and it deserves more recognition in the U.S. Through our products and workshops, we show how easy and beneficial it is to include miso and other fermented foods in daily life. At the heart of it, Omiso is here to share not just flavor, but wellness—supporting gut health, overall well-being, and even skin health through natural fermentation. That’s the contribution I hope we can make, one bowl of miso at a time. Thank you, Ai!! At ALBION, we also believe skincare is self-care, and wellness is a key pillar of our philosophy. We’re off to enjoy some miso now!
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Reveal Radiantly Clear Skin: Meet EXCIA BRIGHTENING Immaculate Serum Z
Even the most dedicated J-Beauty fans know that as sunnier days return, so do new skincare challenges. Unless you're sporting a full-body UV-blocking suit (as some do in Asia), some level of sun exposure is inevitable—leading to visible dullness, uneven tone, and even the dreaded dark spots over time. Fortunately, ALBION has just the solution. On May 1, for the first time in the U.S., ALBION GARDEN launched EXCIA BRIGHTENING Immaculate Serum Z—a high-performance brightening serum that improves visible clarity, targets signs of uneven tone and dullness, and leaves skin looking radiantly luminous and hydrated. Already a favorite in Japan, this advanced formula is set to find devoted fans in the U.S. as well. Your New High-Performance Brightening Ritual This serum is designed as an intensive 28-day brightening regimen, working in harmony with the skin’s natural renewal cycle. At the heart of the formula is Kojic Acid EX, a refined form of kojic acid, supported by the botanical brightening complex including Ashitaba, Meadowsweet, Robert’s Geranium, Star Fruit, Red Wine Yeast, and Apple. Together, they help visibly improve skin tone and promote a clear, even, and radiant-looking complexion. The Immaculate EXD Delivery System optimizes absorption, while the silky gel-like texture melts into the skin, delivering deep hydration and leaving it soft, smooth, and plump. With continued use, skin appears brighter, more even-toned, and visibly refreshed, revealing your natural glow. What Makes Kojic Acid EX Special? Kojic Acid EX is the star ingredient—an advanced form of kojic acid, long celebrated in Japanese skincare for its ability to help brighten the look of skin and enhance luminosity. Discovered through the traditional fermentation of rice in sake brewing, kojic acid is known for being naturally derived, well tolerated, and rich in antioxidant properties. Among other popular brightening ingredients (like vitamin C or tranexamic acid), kojic acid has the smallest molecular weight meaning it can absorb into skin better to deliver effective results. By refining kojic acid into Kojic Acid EX, ALBION has created a brightening agent that is both effective and gentle, helping reduce the appearance of uneven tone and leaving skin with a radiant, more even-looking complexion. A Botanical Brightening Complex That Supports Your Glow To complement Kojic Acid EX, ALBION blends six botanical extracts known in Japanese and European herbal traditions for their skin benefits: Ashitaba (Angelica keiskei): A brightening and skin-conditioning plant native to Japan. Meadowsweet (Spiraea ulmaria): Traditionally used for soothing and refining the appearance of skin. Robert’s Geranium (Geranium robertianum): A herb known for balancing and revitalizing. Star Fruit (Averrhoa carambola): A tropical fruit rich in antioxidants and natural acids. Red Wine Yeast: Supports radiance with fermentation-powered vitality. Apple Extract: A source of mild natural acids and antioxidants to refine texture and tone. Together, they work in synergy to support skin clarity, smoothness, and overall luminosity. What Customers Are Saying This serum has already made waves in Japan, with glowing reviews across @cosme—the country’s most trusted beauty product review platform. “My skin has a translucency that it’s never had before.” — The84 “I used it together with Albion's Infinesse and Flora Drip. It was extremely effective! My skin tone improved, and dark spots faded slightly. What surprised me was that it refined my skin texture and lifted it up. It felt like my skin improved overall.” — HanaChan “Albion is a pioneering manufacturer of kojic acid beauty products. Thanks to this [product], the dullness of my skin seems to have been eliminated, and the transparency of my skin has definitely improved.” — Potaro-san And in a 4-week study of 32 women: 93.8% said their skin looked more radiant. 90.6% noticed their dark spots looked less visible. How to Use It in Your Routine EXCIA BRIGHTENING Immaculate Serum Z fits easily into your skincare routine. It’s safe to use with retinoids and chemical exfoliants, and suitable during pregnancy and nursing. To use: After cleansing and applying essence, open a vial and dispense about half of the content into your palm. Gently massage into your face until absorbed. Repeat with the remaining half until fully absorbed. Use one vial per day for 28 consecutive days as part of your evening skincare ritual. For best results, use continuously to help maintain and further enhance your skin’s radiant, even-toned look. As always, if irritation occurs, discontinue use and consult a healthcare provider. Exclusive Offer from ALBION Reveal skin that looks immaculately bright and radiantly clear! Be among the first in the U.S. to experience EXCIA BRIGHTENING Immaculate Serum Z or give it as a perfect gift with our Mother’s Day exclusive offer. From April 28, 2025 to May 12, 2025, spend $130 or more and receive a complimentary skincare gift set (valued at $56): 🌿 FLORA DRIP S (24 ml) – Our best-selling essence for smooth, hydrated, radiant skin 🌿 ECLAFUTUR T (10 ml) – A silky serum with Yumesaika peony to nourish and hydrate 🌿 Fresh Herbal Oil (8 ml) – A calming blend of botanical oils for hydration and balance Whether for yourself or someone special, this is the perfect time to experience ALBION’s most advanced brightening innovation yet.
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Mother’s Day J-Beauty Gift Guide: ALBION Picks for Every Kind of Mom
No two moms are alike. Some are always on the go, others prefer to enjoy peace and quiet. Some love indulgent self-care, while others appreciate results-driven performance. That’s why we’ve curated a guide to help you find the perfect skincare gift match—from radiance-boosting serums to soothing floral mists—for every kind of mom. Whether she’s a multitasker, pet mom, wellness fan, grandma or simply someone who deserves to be celebrated, this Mother’s Day is the perfect time to honor her with a gift as unique as she is. At ALBION GARDEN—Where Beauty Blooms—we believe in celebrating natural, timeless beauty. This year, give more than flowers. Give glowing skin, thoughtful rituals, and luxurious, high-performance, made-in-Japan skincare. Give the Gift of Immaculate Radiance For active moms who never stop, give the gift of skin that looks immaculately bright and radiantly clear. Launching May 1st in our store and on albiongarden.com, this intensive 28-day brightening treatment works in harmony with the skin’s natural renewal cycle to support a clear, even-toned complexion. With continued use, skin appears brighter and visibly more luminous. Powered by a refined form of kojic acid and a botanical brightening complex—including Ashitaba, Meadowsweet, Robert’s Geranium, Star Fruit, Red Wine Yeast, and Apple—this advanced formula helps support radiant skin clarity. The exclusive Immaculate EXD Delivery System ensures optimal ingredient absorption, while the silky, gel-like texture deeply hydrates and leaves skin feeling soft, plump, and smooth. In a four-week study with 32 women: 93.8% felt their skin appeared more radiant 90.6% reported a clearer, more even-looking complexion Gift an Elevated Look Infused with moisturizing and emollient ingredients, such as rosehip oil and peach oil—and of course rose extracts—this powder is not just a beauty product, it will also enhance your mom’s natural beauty while caring for her skin. For working moms who want to look their best from desk to dinner, give roses, but not as you know them. The Rose Pressed Powder by Anna Sui delivers porcelain-smooth, radiant skin with a luxurious rose-embossed design. Three carefully blended shades offer a luminous, long-lasting finish. Infused with rosehip oil, peach oil, and rose extracts, this powder enhances natural beauty while providing hydration and skin-softening benefits. Choose: Shade 200 for a clear, radiant finish Shade 300 for a soft, healthy flush It’s also refillable and made in Japan, making it a beautiful and sustainable gift. Give a Moment of Indulgence Is it a refreshing mist? A fragrance? A hydrating toner? Why choose, when you can have all three? Gift a moment of indulgence with Paul & Joe’s Refreshing Mist, available in five delectable scents—Flower Bouquet, Apple Compote, Bitter Orange, Sunlight Green, and Spice Latte. Designed to refresh, hydrate, and delight, each scent evokes the lively charm of a flower shop café. We recommend Flower Bouquet for Mother's Day—an elegant floral mist with rose, jasmine, lily of the valley, iris, musk, and patchouli. Spritz it over bare skin, clothing, or makeup for a soft, uplifting touch anytime. Made in Japan. Give the Gift of Next-Level Hydration Is your mom a Skincare Connoisseur who loves results-driven beauty with a luxurious touch? EXCIA Double Key Advanced Serum is the ultimate high-performance skincare gift. This dual-formula serum provides deep hydration and nourishment while helping skin appear firm, smooth, and radiant. Featuring a double-chamber delivery system, it dispenses a precise blend of moisturizing and revitalizing ingredients for optimal absorption. Infused with botanical extracts, enzyme activators, and peptides, this serum targets multiple skin concerns at once and helps restore a luminous, well-hydrated look. The only downside? You’ll raise the bar on all future gifts. Give the Gift of Antioxidant Nourishment Not sure what to gift the wellness-loving mom who embraces self-care, nature, and beauty from within? Enter FLORA DRIP S, ALBION’s iconic J-Beauty essence and a top example of fermented skincare. Infused with our exclusive Shirakami Yama Sauvignon Seed Extract, six times more potent than grape-derived resveratrol, this powerful antioxidant essence promotes visibly brighter, smoother, and more uplifted skin. It works in synergy with the MYURAT™ complex, a unique blend of five organic herbs and fermented white koji, to support a refined tone and naturally radiant complexion. She’ll love the herbal scent inspired by Japan’s Shirakami fields, and she will notice the following improvements in the appearance of her skin: A smoother, more hydrated look Minimized appearance of fine lines Enhanced suppleness and elasticity Balanced, radiant skin tone Exclusive Mother’s Day Offer from ALBION This Mother’s Day, give the gift of pampering, nourishment, and glow. From April 28, 2025 to May 12, 2025, spend $130 or more and receive a complimentary skincare gift set valued at $56, the perfect indulgence for someone you love (or yourself): 🌿 FLORA DRIP S (24 ml) – Our best-selling essence for smooth, hydrated, radiant skin 🌿 ECLAFUTUR T (10 ml) – A silky serum with Yumesaika peony to nourish and hydrate 🌿 Fresh Herbal Oil (8 ml) – A calming blend of botanical oils for hydration and balance Because moms deserve more than flowers, this year, gift her a moment of self-care with ALBION.
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Celebrate World Health Day with ALBION Skin Conditioner
Every year on April 7, World Health Day is celebrated across the globe. Created to mark the founding of the World Health Organization in 1948, the mission of this global awareness day is more relevant than ever: to champion equal access to health and well-being for all. In an increasingly divided world, the message behind World Health Day is powerful. It’s a reminder that health is a human right—not a privilege. This year’s theme, "Maternal and newborn health," highlights the disparities in healthcare access and encourages each of us to take ownership of our well-being, no matter where we live or what we face. This moment also arrives just ahead of Mother’s Day in the U.S., when we reflect on the nurturing figures in our lives—and how we care for ourselves, too. It’s the perfect time to slow down, reconnect with your body, and give your skin the gentle care it needs to thrive. What Is Skin Conditioner Essential N? Also known as SkiCon among ALBION skincare fans, Skin Conditioner Essential N is a cult-favorite skin-balancing essence infused with Kita no Hato (Job’s Tears) extract to hydrate, refine texture, and soothe visible irritation—making it a staple for clear, healthy-looking skin. Kita no Hato (Job’s tears) is a plant rich in antioxidants and nutrients and historically renowned in Asia for its cosmetic effect. It targets skin irritation, such as acne, helps control sebum (oiliness), clears and calms the skin, and promotes a healthy, dewy glow. Key ingredients also include Witch Hazel Extract, known for its soothing effects, and Dipotassium Glycyrrhizate, a licorice root–derived ingredient known for its calming properties—which soothe, condition, and improve the skin's overall appearance. 4 Ways to Use Skin Conditioner In the ALBION 4-Step Skincare Ritual, Skin Conditioner is used as an essence in step 3—after cleansing and balancing. A true multitasker, ALBION customers find a variety of ways to use it. And when a product has been beloved for more than 50 years, and your customers are passionate skincare connoisseurs, it’s no surprise there are multiple ways to use it. We’ve gathered insights from customer reviews to share some of the most popular alternative uses for Skin Conditioner. For Acne & Breakouts Many users apply it as a soothing toner for irritated, breakout-prone skin, saying it visibly reduces redness and helps calm emerging blemishes. Rin says, “When I get breakouts or my skin feels dry, I use SkiCon and it calms my skin down.” Atomekusan shares that when she struggled with adult acne, a friend recommended SkiCon. After using it regularly, her skin looked hydrated and balanced. Her tip? Soak a cotton pad in SkiCon and leave it on a breakout. “The pimple should shrink by the next day.” For Body Skincare Though formulated for the face, some users apply it to rough patches on elbows and knees or use it as a lightweight body mist during warmer months. Charlie says, “I apply about 10 drops with my hands as a body treatment in the summer or when I get breakouts. I follow with body lotion to seal it in.” Some even apply it to the scalp to ease itchiness and reduce oiliness in humid weather. For Heat Rash and After-Sun Relief In Japan, Skin Conditioner is commonly used to cool the skin during hot, humid months, especially on areas prone to heat rash or post-sun irritation. Kichijoji, a fan for over 13 years, recommends it for hydrating dry skin, reducing the look of pores, and refreshing the skin in summer. Keihan applies it after sun exposure, noting how well it soothes and calms the skin when it feels inflamed. As a DIY Treatment Mask Some customers suggest soaking cotton pads in Skin Conditioner and leaving them on the face areas needing care for 5–10 minutes as a targeted hydration treatment. For the whole face, ALBION offers ready-made Skin Conditioner paper masks. How to Use Skin Conditioner in Your Routine This essence is versatile and easy to add to your current routine. Here’s how it can fit in: In place of toner – Hydrates while helping calm and refine the appearance of skin As an essence – Layer it before serums for added soothing and absorption For irritation – Apply after toner to calm redness or visible inflammation As a hydration booster – Pat onto clean skin before moisturizer for a fresh glow DIY mask – Soak a cotton pad and apply to dry or irritated areas for 5–10 minutes Exclusive Friends and Family Promotion Spend $50 and enjoy Double Points in our MyALBION Loyalty Program. From April 1–11, you’ll earn 2 points for every $1 spent—so rewards add up faster. You’ll also receive: ✨ 6 sachet samples of Eclafutur t (0.6 ml)✨ 6 sachet samples of Skin Conditioner Essential N (3.0 ml) Perfect for travel, gifting, or trying something new. There’s never been a better time to treat yourself—or someone you love—and enjoy a little extra from your ALBION family. 💙
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Evolving with ALBION: The Best Skincare Picks for Every Age
Your skin changes with time—and so should your skincare. What works in your 20s might not be enough in your 30s, and by your 40s, your skin may need deeper hydration, added nourishment, and more targeted support. Understanding how your skin evolves can help you build a ritual that supports it at every stage. In Japan, ALBION products like Skin Conditioner and Balancing Milk have been passed down through generations (last year marked 50 years since Skin Conditioner’s launch.) Like many J-Beauty essentials, ALBION skincare is designed for long-term results and lasting beauty. So how can you support your skin through the decades? Which ALBION products are best for your 20s, 30s, 40s, and beyond? Let’s take a look. Your 20s: Prevention and Balance Your 20s are about maintaining balance and protecting your skin’s future. Collagen production is at its peak, meaning skin naturally looks plump, firm, and radiant. However, environmental stressors like UV exposure, pollution, and lifestyle habits can accelerate premature aging. What your skin needs at this stage: Daily sunscreen (SPF 30+) to prevent sun damage and early fine lines. Lightweight hydration to maintain moisture without clogging pores. Antioxidants to support skin defense. A consistent cleansing routine to remove impurities and excess oil. ALBION skincare picks for someone in their 20s: Skin Conditioner Essential N A cult-favorite skin balancing essence infused with Kita no Hato (Job’s Tears) extract to hydrate, refine texture, and soothe visible irritation, making it a staple for clear, healthy-looking skin. Kita no Hato (Job’s tears) is a plant rich in antioxidants and nutrients and historically renowned in Asia for its cosmetic effect. It targets skin irritation, such as acne, helps control sebum (oiliness), clears and calms the skin, and promotes a healthy, dewy glow. Key ingredients also include Witch Hazel Extract, known for its soothing effects, and Dipotassium Glycyrrhizate, a licorice root–derived ingredient known for its calming properties—which soothe, condition, and improve the skin's overall appearance. Flora Drip S Flora Drip S is a rejuvenating fermented skincare essence powered by our exclusive MYURAT™ complex and Shirakami Yama Sauvignon Seed Extract. This proprietary ingredient, known for its powerful antioxidant properties, is six times more potent than grape-derived resveratrol. It works in synergy with MYURAT™ complex to deliver the amplified benefits—smoother and more hydrated complexion, minimized appearance of fine lines, refined skin tone and bright, naturally radiant complexion. Eclafutur T ALBION Eclafutur is a high-performance, hydrating face serum designed to protect skin against environmental stressors while providing intense nourishment. This unique formula is infused with botanical ingredients: the skin-energizing Yumesaika peony petal extract, antioxidative wild grapes, and richly hydrating Cupuaçu butter. Yumesaika is a beauty ingredient exclusive to ALBION—a new variety of peony cultivated at ALBION’s Shirakami Laboratory in Japan for its skincare benefits. Your 30s: First Signs of Aging and Repair In your 30s, collagen and elastin production start to slow, and your skin’s natural renewal process isn’t working as fast. You may notice fine lines, dullness, or uneven tone due to environmental factors, stress and lifestyle, or hormonal shifts. What your skin needs at this stage: Targeted hydration to maintain elasticity and a dewy glow. Exfoliation to help with cell turnover and keep skin smooth. Brightening ingredients to refine uneven tone. Early anti-aging care to support skin firmness and resilience. The INFINESSE collection is a perfect ALBION skincare pick for someone in their 30s. It is designed for those noticing the first signs of aging. Packed with peptides, the INFINESSE products support a sculpted, youthful complexion with a focus on multi-layered hydration, elasticity, and skin barrier support. The INFINESSE collection is enriched with proprietary OSK9 peptide and Acetyl Tetrapeptide-2, known for their anti-aging benefits, improving skin firmness, and enhancing elasticity. True to ALBION's ethos, the collection also includes a variety of natural antioxidant-rich botanicals, such as Leopard Lily (Belamcanda chinensis), Japanese Ashitaba (Angelica keiskei), Japanese mint (Perilla ocymoides), and Japanese white birch (Betula platyphylla japonica). New to J-Beauty? The INFINESSE Trial Set is the perfect way to experience ALBION’s signature skincare ritual. Your 40s: Firmness, Hydration, and Revitalization By your 40s, moisture retention declines, and skin’s firmness starts to weaken due to decreasing collagen, elastin, and slower cell renewal. You may notice deeper lines, sagging, and dryness, making hydration and repair a top priority. What your skin needs at this stage: Firming and lifting skincare to support elasticity. Peptides and botanical extracts to improve texture and hydration. Rich, nourishing formulations that strengthen the moisture barrier. A consistent routine to maintain skin health and vibrancy. A perfect ALBION skincare pick for this stage is EXCIA Double Key Advanced Serum launched this year. It’s a high-performance serum that provides deep hydration and nourishment while helping maintain smooth, luminous-looking skin. Formulated with botanical extracts and moisturizing oils in an innovative dual formula and featuring an advanced delivery system, it provides targeted support to help aging skin appear firmer, smoother, and deeply hydrated. 50s and Beyond: Intensive Moisture and Skin Support As skin matures, hormonal changes, slower cell turnover, and a weakened skin barrier lead to increased dryness, loss of volume, and reduced elasticity. Supporting skin’s health and hydration is key. What your skin needs at this stage: Deeply hydrating serums and creams to replenish moisture. Targeted treatments for firmness and skin tone balance. Skin barrier support to help defend against moisture loss and environmental stressors. Revitalizing care to address dullness, uneven tone, and boost natural radiance. The EXCIA EMBEAGE collection—an ultra-luxe age-defying skincare range from ALBION—is a perfect pick for those aged 50+. It is formulated with unique botanical extracts and high-performance ingredients which work synergistically to target signs of aging, intensely hydrate, support, and revitalize mature, dehydrated skin. Skincare Evolves—So Should Your Ritual Your skincare routine should adapt to your skin’s changing needs, not just your age. Whether you’re in your 20s or 50s, prioritizing hydration, protection, and high-performance ingredients will help your skin look and feel its best at every stage. Need Personalized Skincare Advice? We’re here to help. If you have questions about your skin or need help finding the right products, feel free to reach out through our contact form. Just let us know a little about your skin concerns, your skincare goals, and the type of products you’re looking for—we’ll tailor our recommendations to you. If you’re in California, we also welcome you to visit our ALBION Garden store, where our trained Beauty Advisors offer complimentary consultations—no purchase necessary. Prefer to explore on your own? Try our online skincare quiz, available anytime to help you build your perfect ritual.
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